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When looking to optimize sales for a Shopify store the focus should be on the buyers journey.

The place where a browser becomes a potential buyer is the product page. Everything on the page must be optimized to sell.

Designers & Developers vs Marketers

Many designers and developers create themes and layouts that just 'look good' and 'works good' but many times it just doesn't 'sell good'.

The fix to this is thinking what turns someone from a person who doesn't know anything about your brand to someone who is feeling confident they want your product and they trust your brand and feel compelled to place an order today.

Shopper's Perspective

To understand this think from the shopper's perspective:

  1. They are seeing a lot of ads everywhere everyday, they are usually informed about the market, the prices, the shipping, how a website should work and look like, what's the checkout process, what's the delivery process, etc.
  2. They come to the website first time from your social media, google, or ads
  3. The page they see is usually going to be on their mobile phone and you'll have around 15-30 seconds to grab their attention and convince them
  4. As we're now in a developed market in 2024 and beyond, just good design or a low price is not enough, everything in the design and the presentation must be focused on conversion

At EcomRolodex we create design prototypes that are optimized to sell first, not just present products like a restaurant menu.

Below are some transformations we did for existing brands, focusing on the buyer's journey from the product page to the cart to checkout and what happens on the way on and off the website.

Product Page Optimization List

  1. Add a moving announcement bar - the majority of announcement bars are quickly ignored by online shoppers. The way to still get attention to a good offer on the top of your website is to animate the line so it moves a little bit. The more attention it gets the more likely you are to get your offer seen and taken
  2. Removing unnecessary elements and reducing whitespace to make room for important elements and Call-to-Action. In this case, spring sales is neither a good headline nor placed correctly on the screen.
  3. Removing by default vendor information shown by Shopify and adding the title in the middle of the screen
  4. Social proof in the form of reviews is one of the best sales tools you can have, that's why it's great to get as many reviews as possible and display them on the website. Your existing customers sell better than any message you will put on your website so make sure to display reviews prominently on the first screen near the title before the price. Reviews are best displayed with gold stars and an odd number, on tap it should scroll down to the reviews section.
  5. The badge in stock removes the objection of both the website being updated and the shipping being long. Even if you have long shipping, saying in stock tells the shopper that comparatively they will get this fast. Any extra assurance helps push someone to buy from you versus the other place. Imagine there are 2 websites, everything equal, just one says in stock, while the other says nothing, which one you're more likely to buy from?
  6. The correct way to display price is as follows: First show the original price, second show the current price, then show the calculation of how much they are saving. This has the psychological effect of actually showing the value of the sale and how it's a deal and it's more likely to convince, since it's simple to understand and it creates the anchor of showing that this product is actually more expensive. It's best to pair this with a limited time offer, either on the product page or in the ads.
  7. Once someone is interested in buying the product, the most frequent question is "How long is the shipping?" or "When am I going to get this?". That's why you want to handle this as early as possible and make sure it's seen. If you have fast shipping then display it highlighted above or below add to cart button.
  8. The easiest upsell you can do if you don't have any data yet about how your people are buying is to show volume. The trick is to make it easy to just tap and choose. In the case of this brand we transformed the quantity selector from just -1 +1 to choose options. This makes your website work like a real sales person. If you were selling the product to someone interested, you'd probably offer to buy 2-3-4 and that's exactly what the design we did offers.
  9. Displaying a Call to Action (CTA) prominently on the front screen of a website or app can significantly enhance user engagement and conversion rates. Studies indicate that CTAs placed above the fold tend to perform better, often leading to conversion rate increases of 100% or more. Businesses commonly conduct A/B testing to measure the effectiveness of different CTA variations, with clear CTAs like "Buy Now" or "Add to Cart" proving to be particularly impactful in driving sales on e-commerce platforms. While the exact percentage increase may vary depending on factors such as industry and audience, the general consensus is that prominently featuring CTAs on the front screen leads to higher user interaction and conversion rates.
  10. Showing familiar payment gateways can increase your conversion as some people prefer to only buy with Apple pay, or only with Paypal because of convenience and security. In some cases you can lose as much as 30% by not having these payment methods displayed as 90% of visitors make the decision to buy or not to buy on this screen.
  11. Displaying badges such as "Secure Transaction," "Online Support," "Fast Delivery," and "Easy Returns" on the first screen of a website or app can confer numerous benefits. These badges provide immediate reassurance to users about the safety and reliability of their transactions, thereby increasing trust and reducing concerns about security. Additionally, the presence of "Online Support" badges signals to users that assistance is readily available if needed, enhancing their confidence in making purchases. "Fast Delivery" badges appeal to customers seeking convenience and prompt service, while "Easy Returns" badges alleviate fears about potential dissatisfaction with products, encouraging users to complete their purchases knowing they can easily return or exchange items if necessary. Overall, prominently displaying these badges on the first screen can enhance user experience, foster trust, and ultimately lead to higher conversion rates and customer satisfaction. The badges must not look like copy paste from other website, they need to look like they belogn to your branding and website.
]]> https://ecomrolodex.com/optimize-shopify-product-page-for-more-sales/feed/ 0 Ultimate Conversion Optimization Guide for Shopify https://ecomrolodex.com/ultimate-conversion-optimization-guide-for-shopify/ https://ecomrolodex.com/ultimate-conversion-optimization-guide-for-shopify/#respond Sat, 16 Sep 2023 20:32:37 +0000 https://ecomrolodex.com/?p=3704

Why Optimize Conversion Rate?

To understand why it's important to optimize conversion rate, we need to look at revenue. Revenue is calculated from Traffic * Conversion Rate * Average Order Value.

Traffic * CVR * AOV = Total Revenue

Ex. 10,000 visitors * 0.83% CVR * $59 AOV= $4,987

If we have a lot of traffic but low conversion and low average value, this means we're wasting a lot of potential, sometimes even up to 90%, as we've seen conversion rates triple for some Shopify websites. This way our competitors with optimized websites will soon dominate the market. As they get more revenue, they spend more on marketing and acquire a bigger market reach and market share.

Guide to Improving Conversion Rate on Shopify

In this guide, we'll show some optimizations you can do to improve your conversion rate on Shopify. In a world of e-commerce, everyone wants more customers, but the reality is that there are a lot of visitors, but only a tiny percentage are buying.

Conversion rate is just one of the KPIs which is important, but to truly increase the bottom line, conversion rate is not enough.

Three Ways to Increase Sales on Shopify

Yes, that's right! All the work done to increase sales is targeting one of the 3 below. Fortunately, spending more on ads to get more traffic is not the only way.

  1. Increase how many people buy (conversion rate * traffic)
  2. Increase how much customers spend (Average Order Value)
  3. Increase how frequently people come to the store and buy again (Purchase Frequency)

For brands that can't get a positive ROI on their ads, oftentimes the answer is in increaseing conversion rate, average order value, and purchase frequency.

Understanding your Shopify KPI Vocabulary

Key Performance Indicators (KPI)

This is how you measure performance to make better business decisions. In e-commerce, the KPIs would be different than in another industry. Below you can see Shopify KPIs explained with examples.

Conversion Rate (CVR)

If we have 10,000 unique visitors and a 0.83% conversion rate, this means only 83 visitors buy, and 9,917 people leave the website without buying.

Average Order Value (AOV)

AOV $59: If we have 83 people ordering for $59 on average that's $4,897

AOV $64.9: If we increase 10% the Average Order Value from $59 to $64.9, that's $5,386

Customer Lifetime Value (CLV)

If you're in a business with more recurring orders, then you'd calculate your Customer Lifetime Value (CLV) to track long-term metrics, as typically it costs more to acquire a customer than the initial profit from the first order.

Cost to Acquire a Customer (CAC)

If you're spending $3,000 per month on ads and this gets you 100 customers monthly, then your CAC is $30.

The goal is to have this CAC under your

Revenue Optimization

Optimizing AOV or CVR is not enough. If you increase AOV but the CVR decreases, this means customers are spending more but fewer visitors become customers and this could mean, there's no real growth.

Revenue Optimization implies the end number would be bigger. This is done by increasing AOV, CVR, or traffic.

Gross Margin (GM)

If you're selling a $45 product and it costs you $18 to buy (or produce) and ship it then your Gross Margin is $27

GM is usually calculated in %. A $27 gross margin out of $45 is 60%

Break Even RoAS (BER)

This is the minimum Return on Adspent you'd need to cover all your costs to acquire new sales.

Important: Use our calculator to create your BER →

Conversion Rate Optimization

There are many ways to get more of those visitors to convert and that's what we'll cover in this guide.

  1. Website Optimization: The biggest impact on your conversion rate is done by your website. You can read below how to increase conversion rate through wesbite optimization
  2. Email Automation & Campaigns Optimization: Email automation can help convert more visitors into customers. We have an example automation bringing more than $80,000 for a brand here →
  3. Ads Optimization: The best optimization to improve conversion on the ad level is to get many comments and likes saying positive reviews about your brands and products

 

Increase Conversion Rate through Website Optimization

1. Product Page

The product page is where the magic happens. It's where visitors decide if they'll become customers. Here's how to ensure they do:

    1. Mobile Responsiveness: Ensure smooth navigation for mobile users.
    2. Fast-loading Page: New visitors spend 10 seconds on the website, make sure all loads fast so they see more about your brand which could convince them to buy.
    3. High-Quality Images: Use multiple angles and allow a zoom-in feature.
    4. Engaging Product Descriptions: Clearly communicate benefits, not just features. Check 13 design-elements on a high-converting example here →
    5. Clear Call to Action: A prominent 'Add to Cart' button is a must. If the page is longer, then can add the add to cart button a few times through the page.
    6. Sticky Add-to-cart: Allows adding the product to the cart from any part of the screen.
    7. Clear Shipping Information: Provide costs and delivery times upfront.
    8. Add and mention 2-3 times a guarantee: A guarantee such as "
    9. Social Proof: Showcase reviews and ratings multiple times on the product page. On top show stars and how many reviews, add image reviews in the description, add
    10. SEO: Optimize product titles, meta descriptions, and images for search engines.

You can get a product page designed by our Shopify Experts here →

2. Cart

A user's cart should lead them seamlessly into the checkout process:

      1. Cart Visibility: Ensure users can easily view and edit their cart from any side of screen or any side of the website.
      2. Cross-sell: Recommend complementary product. You can set this free without any apps if you're using the Epic Theme
      3. Threshold for Free Shipping Calculator: Highlight how much they need to add to order to get free shiping.
      4. Secure "Continue to Checkout →" Button: Build trust by showing a visible Checkout button and make it obviously the next step with a contrasting color, being the most highlighted element of design.
      5. Show Payment methods: Add payment methods under the checkout button to show they can pay with paypal or apple pay on the next checkout page

3. Checkout

Abandoned carts are a merchant's nightmare. Reduce them by optimizing the checkout process:

      1. Personalize the checkout with our branding: Add logo on the top and use the font and colors used on the storefront to keep the checkout congruent.
      2. Improve logo with trusted icons: Add trusted by Visa, by Google, or any contact information by editing the logo placeholder.
      3. Reduce the number of fields: Hiding the field of additional address and of the company can make the checkout look less overwhelming.
      4. Guest Checkout: Allow purchases without account creation. Easy edit settings in Shopify Checkout Settings.
      5. Multiple Payment Options: Add Card and Paypal Payments. Also allow Amazon Pay, Apple Pay, Google Pay, and Pay in 4 by Klarna or others.
      6. Progress Indicator: Let users know how many steps are left.
      7. Add social proof by modifying the copyright line: Ex. Trusted by 5,000+ Customers Worldwide

View 10 Examples of Successful Shopify Checkout Pages →

4. Homepage

Your store's homepage is its first impression. Make it count:

      1. Create Trust: The main goal of the homepage is to create trust through social proof and positioning the brand as an authority in your niche.
        Tip #1: Connect an instagram feed and show UGC
        Tip #2: Get guaranteed media placements with PressForWeb
      2. Clear Navigation: The top bar has the categories of products the website offers
      3. Direct Add to Cart: 2-clicks to checkout are possible if adding a direct add to cart button from the homepage or collection pages.
      4. Clear Value Proposition: Why should someone shop with you?
      5. Featured Products: Showcase bestsellers and new arrivals.
      6. Engaging Banners: Use high-quality graphics to promote offers or categories.
      7. SEO: Implement keyword strategies in meta tags, product features, and blog posts.

5. Navigation

Ease of navigation directly impacts user experience and conversion:

      1. Announcement bar (Preferably animated): Show your best offer currently with an animated announcement bar. Examples: Free Shipping over $75, 15% Off For New Customers, Buy 2 Get 1 Free, Ships Worldwide, etc
      2. Predictive search: Show products with images and prices when they type some keywords. Traffic from search converts at a higher percentage.
      3. Clear Categories: Organize products logically throughout the homepage. Highlight best-selling categories
      4. Breadcrumb Navigation: Help users know where they are.
      5. Quick Links: Provide easy access to policies, FAQs, and contact pages.
      6. Popular Categories in Bottom Navigation: Providing quick links to best-selling collections, a SALE collection, and products helps with conversion.

Want an optimized Shopify store?

Get a FREE consultation with a Shopify Expert today →

Increase Shopify Conversion Rate through Email Automation

Email automation can be a powerful tool to increase the conversion rate for Shopify stores. Here are some ideas for your blog post on how to leverage email automation to drive conversions:

1. Capturing Emails: Your First Line of Defense

Not every visitor to your store is ready to make a purchase on their first visit. In fact, a significant number might be casually browsing, comparing products, or even just killing time. This is where capturing their email becomes crucial. With Omnisend, you can seamlessly integrate a welcome popup when a visitor lands on your site. But don't stop there; leverage the exit-intent popup – a last-ditch effort to capture an email before they leave. This dual-pronged approach ensures you have the best chance to stay in touch with potential customers.

2. Time-Limited Coupons: The Urgency Factor

Once you've captured those emails, what next? Enter the power of time-limited coupons. By including these in your welcome campaign, you're not just offering value but creating a sense of urgency. When customers know they have a ticking clock, the decision-making process is often expedited. Omnisend’s automation lets you send reminder emails about the impending expiry of these coupons, giving that extra nudge some visitors need to convert.

3. Cart Abandonment: A Missed Opportunity?

According to a study by Baymard Institute, a staggering 70.19% of carts are abandoned. This is where the cart abandonment recovery feature of Omnisend comes into play. By targeting these individuals with tailored emails, you stand a chance to recover 10-30% of these otherwise lost sales. It's not just about reminding them; it's about re-engaging them with your brand and products.

4. Browse Abandonment Automation: The Power of Personalization

Taking a leaf out of the playbooks of e-commerce giants like eBay and Amazon, browse abandonment automation is about capitalizing on demonstrated interest. If a visitor spent time looking at a product but didn't add it to the cart, a gentle nudge in the form of a personalized email can make all the difference. It serves as both a reminder and a focused marketing effort on a product they've shown interest in.

To get a clearer picture of how these strategies can be effectively implemented, I highly recommend checking out this example email automation setup. This beginner-friendly guide showcases a setup that generated over $70,000 per year for a Shopify seller.

5. Beyond Conversion: The Magic of Retention

While much emphasis is placed on conversion, it's essential to note that email automation's true power extends to retention. Existing customers, with whom you've already built trust, are easier to sell to. By using Omnisend's email automation, you can not only increase conversion rates but also enhance purchase frequency and customer loyalty.

 

Frequently Asked Questions about Conversion Rate Optimization on Shopify

1. Why is conversion optimization important for Shopify stores?

Conversion optimization is crucial for Shopify stores because it directly impacts the store's profitability. By optimizing for conversions, store owners can increase revenue without necessarily increasing traffic, leading to a higher return on investment.

2. How can I measure my Shopify store's conversion rate?

In the Shopify dashboard, navigate to the 'Analytics' section. Here, you'll find the 'Online store conversion rate.' This metric shows the percentage of visitors who made a purchase after visiting your store.

3. What are some common methods for optimizing conversions on Shopify?

Common methods include improving website design and usability, A/B testing different elements (like CTAs or product images), optimizing product descriptions, and implementing targeted email marketing campaigns.

4. How does mobile optimization affect conversion rates?

With a significant portion of online shopping done via mobile devices, ensuring your Shopify store is mobile-optimized is crucial. A responsive design ensures that visitors have a seamless shopping experience, which can significantly boost conversions.

5. How does site speed impact conversions?

A slow-loading site can deter potential customers, leading to higher bounce rates and lost sales. Optimizing site speed ensures that visitors can quickly browse, select, and purchase products, enhancing the overall user experience and increasing conversions.

6. How do product reviews influence conversion rates?

Product reviews provide social proof, a powerful motivator for online purchases. Positive reviews can significantly enhance trust, making visitors more likely to convert. It's essential to encourage satisfied customers to leave reviews and to address any negative feedback proactively.

7. How does email marketing fit into conversion optimization for Shopify?

Email marketing, when done right, can be a potent tool for driving conversions. Automated campaigns, like cart abandonment emails or targeted promotions, can re-engage potential customers and lead them back to complete a purchase.

8. Can I hire EcomRolodex to handle CRO for my Shopify store?

At EcomRolodex, we specialize in creating conversion-optimized Shopify stores. While it's an investment, the potential ROI from increased conversions can make it a worthwhile endeavor.

If you want to improve conversion rate Guaranteed book a consultation call with our experts.

]]> https://ecomrolodex.com/ultimate-conversion-optimization-guide-for-shopify/feed/ 0 How to Install and Customize a Shopify Store Using Epic Theme https://ecomrolodex.com/how-to-install-and-customize-a-shopify-store-using-epic-theme/ https://ecomrolodex.com/how-to-install-and-customize-a-shopify-store-using-epic-theme/#respond Sun, 09 Jul 2023 14:15:01 +0000 https://ecomrolodex.com/?p=2540

Creating an online store is an exciting venture, and with Shopify's robust platform, you can bring your business ideas to life. Shopify offers a wide range of themes that allow you to customize your store's design and functionality. One such theme that stands out is the Epic Theme. In this blog post, we will guide you through the process of installing and customizing the Shopify store using the Epic Theme, enabling you to create a stunning and unique online shopping experience for your customers.

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