Ecommerce KPI Calculator
This tool calculates expected pricing and expenses for e-commerce products and gives reference numbers to help track your important metrics easier inside your Facebook Ads Manager.
Optimize and scale based on 2 most important KPIs: RoAS & CPP.
* KPI – Key Performace Indicator
* RoAS – Return on Ad Spend
* CPP – Cost Per Purchase
* Break-Even RoAS – RoAS needed to cover the cost of products & shipping (0% profit)