Find Shopify Competitors: 5 Free Methods in 2023

by Nick Ursu | Aug 21, 2023

Discovering Your Shopify Competitors in 2023: A Comprehensive Guide

In the evolving world of e-commerce, staying updated on your competitors is crucial. Especially when you’re on a platform as popular as Shopify, knowing who you’re up against can help refine your strategies. Here are some tried and tested methods to identify your Shopify competitors:

1. Leverage Google Search:

Google remains an invaluable tool for competitive research.

Keyword Search: Enter relevant keywords pertaining to your niche or product and append it with site:*.myshopify.com. This query will list all Shopify stores related to your niche.
The ‘Powered by Shopify’ Method: Use this search string to identify competitors: intext:"powered by shopify" inurl:/products/ intext:"your product".

2. Google Shopping:

A significant number of Shopify stores advertise their products on Google Shopping. By simply browsing products relevant to your niche, you can identify potential competitors, many of whom will be hosted on Shopify.

3. Facebook Ads Library:

The Facebook Ads Library provides a treasure trove of information. By selecting a country (e.g., the United States) and searching for keywords related to your niche, you’ll find a multitude of ads. Clicking on these ads will lead you to various online stores, many of which are on Shopify.

4. TikTok’s Ad Libraries:

TikTok, with its meteoric rise in the digital ad space, provides tools to research ads:

For US-based ads, browse TikTok’s Top Ads.
For ads outside the US, explore the TikTok Ads Library.

5. Shopify Store Directories:

There are several directories and platforms that list Shopify stores based on categories, niches, or other criteria. Sites like Shopistores and Store Leads can be useful in identifying competitors.

Another full list of all Shopify stores can be found here on BuiltWith.

6. Competitor Tracking Tools:

Several online tools like SEMrush, Ahrefs, and SimilarWeb allow you to enter your website and see your main online competitors. Many of these competitors could be on Shopify.

7. Join Shopify Communities and Forums:

Shopify has a robust community of merchants, developers, and enthusiasts. By participating in or merely observing discussions on platforms like the Shopify Community Forum, you can glean insights into emerging competitors or market trends.

In Conclusion:

Identifying and analyzing competitors is an ongoing process. As the e-commerce landscape evolves, new competitors will emerge, and existing ones will adapt. Leveraging the methods outlined above ensures you stay informed, allowing you to adjust your strategies proactively and maintain a competitive edge.

Bonus Tip: Unearth Best-Selling Products on Shopify Stores

One of the unique features of Shopify is its consistent URL structure across all its stores. If you’re ever curious about what the best-selling products of a competitor are, here’s a neat trick:

Simply append /collections/all?sort_by=best-selling to the end of any Shopify store URL.

For example: https://competitorstore.com/collections/all?sort_by=best-selling

Try it on your own shopify store.

This will redirect you to a page showcasing their top-selling products. This insight can be invaluable in understanding market trends, consumer preferences, and even getting inspiration for your own product offerings.

Keep in mind, however, that some store owners might be aware of this trick and may have disabled this feature. But in many cases, this simple URL tweak can provide a goldmine of information.

If you want to find the most successful Shopify stores, stay tuned, the article with the top 100 Shopify stores is coming to EcomRolodex soon.