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Ultimate Conversion Optimization Guide for Shopify

Why Optimize Conversion Rate?

To understand why it’s important to optimize conversion rate, we need to look at revenue. Revenue is calculated from Traffic * Conversion Rate * Average Order Value. Traffic * CVR * AOV = Total Revenue Ex. 10,000 visitors * 0.83% CVR * $59 AOV= $4,987 If we have a lot of traffic but low conversion and low average value, this means we’re wasting a lot of potential, sometimes even up to 90%, as we’ve seen conversion rates triple for some Shopify websites. This way our competitors with optimized websites will soon dominate the market. As they get more revenue, they spend more on marketing and acquire a bigger market reach and market share.

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