Updated November 2026 for 2027. Prices are in USD from shopify.com/pricing, checked November 2026. Shopify can change them, so always check the official page before you sign up.
"How much does Shopify cost per month?" is one of the first questions store owners ask me. The plan price is the easy part. The real monthly cost also depends on payment fees, apps and your theme. Here is the full picture, from 1,300+ Shopify projects since 2017.
Shopify plans and prices
| Plan | Paid monthly | Paid yearly | Online card rate (Shopify Payments) | Fee if you use another payment provider |
|---|---|---|---|---|
| Basic | $39/mo | $29/mo | 2.9% + 30¢ | 2% |
| Grow | $105/mo | $79/mo | 2.7% + 30¢ | 1% |
| Advanced | $399/mo | $299/mo | 2.5% + 30¢ | 0.6% |
| Plus | from $2,300/mo | 2.25% + 30¢ | 0.2% | |
There is also Starter at $5 a month, made for selling through social media and links. It is not a full online store, so for a real brand you want Basic or higher.
Free trial: right now Shopify gives 3 days free, then $1 a month for the first 3 months. Paying yearly saves about 25% on Basic, Grow and Advanced.
Which plan should you pick?
Most stores we build start on Basic, and that is the right choice for most new brands. You move up when the lower card rate saves you more than the higher plan costs. Simple math with monthly prices:
- Basic to Grow: Grow costs $66 more a month and saves 0.2% on card payments. It pays for itself at about $33,000 a month in online sales.
- Grow to Advanced: Advanced costs $294 more and saves another 0.2%. It pays for itself at about $147,000 a month.
- Plus is for big brands that need custom checkout, more stores and B2B. Most stores never need it.
Grow also gives you 5 staff accounts and better reports, so if you have a small team it can make sense earlier.
What else you pay for
- Apps: reviews, upsells, email and subscriptions. Many have free plans, but most stores end up paying something every month for apps. Every app also adds code, so fewer apps usually means a faster store.
- Theme: free themes are good. Paid themes are a one time cost, usually a few hundred dollars. A custom design costs more but is made for your products and your customers.
- Domain: around $15 a year.
- Email marketing: we use Omnisend with our clients. It has a free plan to start and grows with your list.
- Payment fees: the card rate above on every order, plus extra fees for international cards.
The cost that matters most
The plan is a small part of the bill. A store that converts at 1% and one that converts at 3% pay the same Shopify fee, but one makes 3 times more from the same traffic. That is why we spend most of our time on the product page, the cart and speed, not on picking the cheapest plan.
Want a store built or moved to Shopify the right way? See our packages (stores from $890), how we moved GoldStar Fragrances to Shopify in our migration case study, or our store from scratch service.