Ultimate Conversion Optimization Guide for Shopify
Why Optimize Conversion Rate?
To understand why it’s important to optimize conversion rate, we need to look at revenue. Revenue is calculated from Traffic * Conversion Rate * Average Order Value. Traffic * CVR * AOV = Total Revenue Ex. 10,000 visitors * 0.83% CVR * $59 AOV= $4,987 If we have a lot of traffic but low conversion and low average value, this means we’re wasting a lot of potential, sometimes even up to 90%, as we’ve seen conversion rates triple for some Shopify websites. This way our competitors with optimized websites will soon dominate the market. As they get more revenue, they spend more on marketing and acquire a bigger market reach and market share.
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Shopify Plus Checkout Page: 10 Examples from Best Shopify Stores
TheOodie.com The Oodie's Shopify Plus checkout page stands out remarkably from the standard Shopify interface, and it's evident that they've invested heavily in conversion rate optimization, having funneled millions into advertising tests. One standout feature is a...
Find Shopify Competitors: 5 Free Methods in 2023
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High-Conversion Shopify Product Page: Case Study 4% Conversion
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How to Install and Customize a Shopify Store Using Epic Theme
Creating an online store is an exciting venture, and with Shopify's robust platform, you can bring your business ideas to life. Shopify offers a wide range of themes that allow you to customize your store's design and functionality. One such theme that stands out is...